Wilson Hartnell wins big at Social Media Awards 2013

Wilson Hartnell was delighted to be part of two client wins at the recent Social Media Awards 2013. The awards, popularly known as “The Sockies”, are hotly contested, so it was great to come away with two gongs on the night.

Emer Lawn, Radical, Eleanor Murphy, The National Lottery, Nicola Timmons, BlueCube and Martyn Rosney, Wilson Hartnell

Emer Lawn, Radical, Eleanor Murphy, The National Lottery, Nicola Timmons, BlueCube and Martyn Rosney, Wilson Hartnell

The National Lottery won for Best Social Media Only campaign. Its Facebook page is the National Lottery’s primary interaction with fans of the brand and the campaign was designed to reward fans with a fun app that would not only reward these fans but also raise awareness of an upcoming EuroMillions Super Draw. The app, Peggy’s Pad,  was a fun online game which saw people virtually visit the home of the star of the EuroMillions adverts and compete to win €500 each day. The campaign involved a multi-agency approach. We wanted fans of the page to feel affinity with the brand, and also to play the game more than once all the while raising awareness of  the EuroMillions Super Draw. The campaign was very successful generating a 16% increase in page likes, almost 13,000 players and almost 750,000 open graph impression during the five days of the campaign. Be sure to like the National Lottery on Facebook.

As part of the global Ogilvy network, WH has access to a wealth of experience and knowledge in all aspects of digital. Here at WH we have a team of digital strategists embedded across all of our six practice areas; corporate, consumer marketing, lifestyle, health, public affairs and sports marketing. We work on all aspects of digital from strategy and channel planning through to content creation, app builds and influencer engagement.

Donal McSharry and Fabio Molle from Funky Christmas Jumper

Donal McSharry and Fabio Molle from Funky Christmas Jumpers

Funky Christmas Jumpers won for Best Online PR campaign. WH was tasked with developing and implementing a PR campaign to support the launch of Funky Christmas Jumpers 2012. A series of engaging tactics were created to drive awareness and sales including a launch event held in the pop up boutique on South William Street, Dublin. Online activity was driven through the use of high profile celebrities including One Direction’s Niall Horan and Harry StylesRosanna Davison and Scott Disick. Funky Christmas Jumpers also ran an online campaign to find Ted, the Funky Christmas Jumper’s mascot which was missing in Dublin and popped up in all sorts of places! Funky Christmas Jumpers became the go to option for the ultimate high quality Christmas jumper with features on The Late Late Toy Show and TV3’s Xposé secured among many others. Follow Funky Christmas Jumpers on TwitterFacebook or The Funky Christmas Jumper Blog.

WHPR crowned Agency of the Year at Irish Social Media Awards 2012

WHPR Staff at the 2012 Irish Social Media Awards in the Mansion House (l-r): Lorraine Dwyer, Cliodhna Lamont, Paula Donaghy, Martyn Rosney, Aoiffe Madden and Laura Murphy

WHPR scooped the coveted Agency of the Year award at last night’s 2012 Social Media Awards beating off stiff competition from some of Ireland’s leading digital agencies.

Brian Bell, managing director, WHPR commented; “We are very fortunate to be working with such amazing clients that provide us with the opportunity to develop and implement brilliant digital campaigns on their behalf. At WHPR, our focus is on providing integrated PR and digital solutions ensuring a cohesive approach to all communications activity.”

In addition to the Agency of the Year award, WHPR also picked up an award for The National Lottery in the Best Facebook Page for a Business (non-campaign) category. The agency was also short-listed in six categories for the following brands; Marks and Spencer, Captain Morgan, Guinness, Eason and the Dublin Marathon.

“We have been making great inroads in our digital capabilities over the last number of years and it is now one of the key pillars of our business. We are very excited about future developments in digital and the opportunities that will come through on-going innovation. We are delighted to have received such an accolade in the Irish Social Media Awards,” he added.

As part of the global Ogilvy network, WHPR has access to a wealth of experience and knowledge in all aspects of digital. At WHPR, we have a team of digital strategists embedded across all of our six practice areas; corporate, consumer marketing, lifestyle, health, public affairs and sports marketing. We work on all aspects of digital from strategy and channel planning through to content creation, app builds and influencer engagement.

Best Facebook Page for a Business (non-campaign) at the Irish Social Media Awards 2012 (l-r) Martyn Rosney, WHPR, Eleanor Murphy, The National Lottery and Monica Beresford, The National Lottery

Further details about the Awards can be found at the Social Media Awards website

Full List of Winners: